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Our Founder

Alexus Edmonds became the CEO and Founder of Made Gentle, LLC in the midst of the global pandemic. While in quarantine, she took time to reconnect with a lifelong passion, hair.

As a child Alexus would style her barbies' hair to match models in popular magazines. After pursuing formal education and obtaining a Bachelor of Neuroscience and Master of Medical Science, she began crafting hair care products in her kitchen. Alexus advanced her knowledge of hair care by obtaining her Cosmetic Formulator Certification.

Made Gentle was born from a place where opportunity meets preparation. The time in quarantine allowed her to merge a lifelong passion for hair and science. Alexus was encouraged by her sister to take Made Gentle to the next level. She took the recommendation to heart and established her business.